VEHICLE-mounted platform manufacturer Versalift has officially launched its Irish operation, with Keith O’Rourke appointed as sales manager for the region.

The new business, based in Naas, Co. Kildare, will provide sales, service, and training for its range of VTL van-mounted platforms, LAT-135 pickup-mounted platforms and insulated platforms.

O’Rourke, who reports to Andy Bray, general manager-director at Versalift UK, has been in the powered access industry for over 15 years and has a strong background in the Irish hire market, having previously held both sales and operational roles for major rental companies.

O’Rourke’s role will be to develop the Irish market within the rental and large contractor sectors.

He commented: “I see massive potential in Ireland to build the market for self-drive vehicle-mounted platforms and I am really pleased to be working directly for a manufacturer who is the market leader.”

Andy Bray, general manager-director of Versalift UK, added: “Opening Versalift Ireland is the company’s ongoing commitment to develop and support the vehicle-mounted access market in Ireland.

“The new operation puts us properly on the ground and we are looking forward to seeing Keith’s industry experience develop the market further and provide local support for our customer base.”