A new industry campaign to showcase the environmental credentials of timber has been launched.

Wood CO2sts less aims to raise awareness of how using wood from sustainably managed forests is one of the simplest ways to help reduce carbon emissions, and promote the use of all wood products as low carbon materials.

It will target legislators, planners, local authorities, developers, architects, and contractors to encourage them to consider using wood first in order to meet national environmental targets.

The campaign is supported by Wood for Good, Swedish Wood, Confor, the Timber Trade Federation (TTF) and Structural Timber Association (STA).

Dave Hopkins, TTF chief executive, said: “The timber industry is well aware of the impact that building more sustainably can have on the planet and now is the time to spread the message. We encourage everyone to get behind this important initiative and advocate for the industry.”

Supporters can access a range of marketing resources in a dedicated toolkit on the Wood for Good website. Resources include a Wood CO2ts less mark, a press release template, timber facts, videos, animations, logos, and material for social media.

Follow the #woodCO2tsless hashtag on social media to join the discussion.

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