THE British Christmas Tree Growers Association (BCTGA) has announced a new management agent, along with a new look.

Now in its thirtieth year, the BCTGA, whose growers sell up to eight million British Christmas trees every year, has unveiled a new logo and announced the appointment of registered charity, the Yorkshire Agricultural Society (YAS), as its new managing agent.

YAS, which is based at the Great Yorkshire Showground in Harrogate, provides similar management for farm shop trade organisation, the Farm Retail Association.

The move is the beginning of a new long-term strategy intended to help the BCTGA offer the best support to its membership of more than 320 growers.

Forestry Journal: The new BCTGA logo.The new BCTGA logo.

Hans Alexandersen, chairman of the BCTGA, said: “After a thorough tender process we are delighted to announce that the Yorkshire Agricultural Society will be taking over as managing agents for the British Christmas Tree Growers Association.

“We have big plans for the BCTGA and the experience YAS will bring to the association through its work with farmers and landowners across the UK will play a crucial role in moving the organisation forward. The new logo is stronger and is a real quality stamp for the best UK Christmas trees.”

Forestry Journal: Heather Parry.Heather Parry.

Heather Parry, deputy chief executive of YAS, added: “The BCTGA is a great organisation of committed, quality Christmas tree growers and we are delighted to be working with them. We have launched a new logo and this is just the start of creating a strong brand for a strong industry. Shortly, we will launch a new BCTGA website and will be working hard to deliver an exciting new strategy.”

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