LEADING grower Infinity Christmas Trees has announced a new initiative aimed at increasing the population of indigenous broadleaf trees.

The ‘Infinity Forest’ programme will see the grower plant broadleaf trees as part of its annual crop planting of Christmas trees. Infinity currently sells around 100,000 trees, and plans to utilise land on its five main farms across the UK to create new native woodland forests.

Managing director, David Brown, said: “We are acutely sensitive to sustainability issues, and we already plant two new Christmas trees to replace each we sell. It takes around eight years to grow the average Christmas tree Christmas tree grower plans new natural forests and with 800,000 growing in our fields they offer sound environmental benefits. However, we wanted to go a step further, so the idea is to plant native species such as oak, field maple and beech, creating the Infinity Forest.

“We like to think of ourselves as experts in growing Christmas trees, but we will be taking advice from Woodland Heritage, who we are pleased to be sponsoring. We very much support their wonderful work in developing the resources and skills necessary for producing quality wood products made of timber from healthy, wellmanaged trees grown and processed in the UK – and, in turn, benefitting British wildlife.”

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