FORESTRY leaders must band together to change public attitudes to spruce trees and commercial forestry, conference delegates heard at the launch of an industry report this week.

The call came as experts from Tilhill – one of the UK’s leading forestry services companies – and specialist forestry agency GOLDCREST Land & Forestry Group highlighted the fall in tree planting in the past year at the unveiling of The UK Forest Market Report 2023.

Just 13,000 hectares of trees were planted this year, a drop of seven per cent, and just 43 per cent of the national target of 30,000 hectares. While Scotland continued to lead the charge with 8,200 hectares planted – more than two thirds of which were conifers – this was a 27 per cent  drop from 10,400 ha in 2022. Broadleaf planting amounted to 51 per cent of all UK tree planting.

Xander Mahony, head of forestry investment at Tilhill, said the industry needed to work together to change negative public perceptions about Sitka spruce, in order to be able to meet the urgent need to grow more UK timber and meet climate mitigation obligations.

He likened it to previous farming campaigns raising awareness about where milk came from and said there was “a similar disconnect”.

He said: “People want things made out of wood - wood looks nice; we have our buildings made out of CLT (cross-laminated timber), but they don’t connect that to growing good Sitka in plantations and so breaking through that communication barrier and making that connection is really important.

Forestry Journal: Sitka spruce is widely used in the British forestry industry Sitka spruce is widely used in the British forestry industry (Image: FJ/Jack Haugh/stock)

“It is something we need to figure out because we sit here feeling like we’re doing something good for the world and getting punished for it and that’s not a pleasant position to be in. We need to band together and work out how to change that.”

He said planting more trees provided a solution. “I think it is because we have a deficit of trees in the UK and we are planting relatively little compared to what we already have. It’s as though we are fighting over the scraps with people looking at conifer plantations which are quite big in size and asking why they’re not native woodland.

“The fact is we want both and if we were planting more trees and had an abundance of trees than perhaps the productive components wouldn’t seem so out of place.”

Jon Lambert, partner at Goldcrest, told the conference that people shied away from change but that there was scope for more tree planting.

He said: “There is undoubtedly more room for more trees and working with our politicians to provide financial reward for people planting trees is hugely important to the industry. There are many opportunities out there if people want more timber.”

The report found that commercial forestry values fell for the first time in almost a decade with a 10 to 20 per cent drop in the past year.


The report said: “Compared to the rampaging run of forestry as an asset class over the last 17 years, the lagging effect of economic turmoil from the mini budget, the war in Ukraine, and rising interest rates have softened market activity across the board in both afforestation and commercial/amenity woodlands.”

While highlighting the enduring “resilience” of UK forestry, the continuing emergence of new investors and confidence in the long-term future of timber underpinned by the need to replace plastic, steel and concrete with sustainable forest products, the report found that supply tightened, prices dropped and buyers became increasingly selective in the last year. Additionally, demand for timber slowed sharply in the short-term leading to a dramatic reduction in processing volumes.