FOLLOWING the recent news of expansion in its coverage area, GreenMech main dealer GA Groundcare has announced the appointment of Matt Textor as sales manager.

A well-known industry name, Matt joins the Wiltshire dealership to spearhead sales of the GreenMech woodchipper range across its increased nine-county territory.

Having initially joined T H White Groundcare on a service engineering apprenticeship, Matt spent a total of 13 years in the workshop where he developed a thorough understanding of the mechanics behind a vast selection of groundcare and arboricultural equipment. This foundation went on to set Matt up for a successful seven years in sales, pairing his technical know-how with an appreciation of the requirements of a wide customer base. During this time, he also headed up sales of the GreenMech range of pedestrian, road-tow, PTO and tracked woochippers from T H White’s Reading depot during its tenure as a dealer.

In his new position as Sales Manager for GA Groundcare Ltd, Matt will be in charge of business development across their new larger territory and is ideally placed to serve the South Eastern counties from his Berkshire location. On his appointment, Matt said, “I’m excited about the new challenge ahead and being able to target and focus all of my efforts solely on one fantastic product line. GreenMech are great ambassadors for British manufacturing and I am very much looking forward to working closely alongside them again, and the whole GA Groundcare team, to support customers old and new.”

Commenting on the exciting growth of GA Groundcare, director Ashley Stevens added: “I’m very pleased to finally be able to get Matt on board, having worked alongside him a number of years ago. His mechanical knowledge and honest sales approach is a great fit for our business model.”

Operating from its purpose-built depot in Poulshot, Wiltshire, GA Groundcare is exclusive to the GreenMech franchise, offering supply, servicing and support, together with stocking a comprehensive range of GreenMech replacement parts.

The success of the partnership saw an extension of GA Groundcare’s territory in January 2021 to serve the counties of Berkshire, Dorset, Gloucestershire, Hampshire, Kent, Somerset, Surrey, Sussex and Wiltshire.