FSI Stump Cutters, manufacturer of high-quality stump grinders, has announced a strategic expansion in the UK market with the establishment of FSI Stump Cutters UK Ltd – a wholly owned subsidiary of the Danish company.

A prominent name in the UK arb industry for over a decade, FSI is widely recognised for its high-quality, reliable range of stump grinders – especially the popular collection of handlebar stump grinders which have been market-leading in their category for many years. The strategic decision taken to work directly with carefully selected distribution partners facilitates new growth opportunities, streamlined communication between the UK and head office and enhanced support, training and development for those providing sales and support to operators old and new. 

A key component of the new distribution strategy is the introduction of Lee Hatton, who brings a wealth of arboriculture, groundcare and agricultural knowledge and experience to his new role of sales director for FSI Stump Cutters UK. Lee is a passionate and dedicated sales professional, having spent the last six years with leading machinery dealer Lister Wilder, and is committed to building and supporting the new network of FSI partners around the country. 

Lee said: “My passion for the industry, coupled with my extensive experience in machinery sales will drive our efforts to provide top-notch service. I look forward to working closely with our valued partners, providing them with technical and practical support where required, to ensure that FSI remains the preferred choice for stump cutting solutions.” 

FSI Stump Cutters managing director Kim Schmidt added: “We are thrilled to deepen our roots in the UK with this new subsidiary and are delighted to welcome Lee on board to help us achieve that. Our commitment has always been to provide exceptional quality and service. 

“By establishing a closer connection with local partners, we aim to elevate the level of support and expertise available to owners and operators throughout the UK and reinforce our position as a leader in the arboriculture industry.”